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Garnier Taps Drew Barrymore for Campaign

Promotes its latest Whole Blends Sulfate Free haircare range.

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By: Charlie Sternberg

Associate Editor

Drew Barrymore and the beauty brand Garnier have partnered to launch new campaign, set to create “real buzz” for the brand's latest Whole Blends Sulfate Free haircare range.   After discovering Barrymore was a fan of Whole Blends on Instagram, Garnier enlisted her as both a brand ambassador and creative director.   Adrien Koskas, global brand president for Garnier, commented, “We are delighted to welcome Drew to the Garnier brand. Together we have thrown out the rulebook when it comes...

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